my name is neil patel and I help associations with creating more pay through cutting edge advancing business visionary magazine said I was the fundamental promoter in the world and they also said I made 100 most stunning associations I started my first site at 16 years of age. I took all the money that I gained from working at amusement mecca and I paid a publicizing firm the displaying firm gave no results and I quickly found that I was following after some admirable people out of my mistake and from being bankrupt I had no genuine alternative but to dominate advancing my first client was a power supply maker I helped him with making another 25 million dollars in arrangements and beginning there I comprehended the power of advancing I helped everyone that I could and I developed my remaining by being clear and over passing on i’ve helped associations with leaning toward google nbc viacom general motors ebay yet nothing’s more satisfying than supporting business visionaries succeed I set up four multi-million dollar associations and i’ve taken in all of the blunders that you should avoid
i’ve explained them on forbes financial specialist inc speedy association and shockingly on my own locales it’s so sublime to understand that schools from one side of the planet to the next are showing my material in their homeroom all through the drawn out i’ve gotten awards from the head of the US the
spot of specialists and the brought together nations people think publicizing is expensive and problematic fortunately that is bogus there is a formula whether or not you don’t have a specific bone in your body you can get results and my primary objective is to bestow this condition to you welcome everyone uh today is an incredible day we will do an internet based course today and the present web-based class is the best approach to win customers hearts and pockets with the seven email philosophies so the thing i will do is i will share my screen and we will start so we should see share i’m expecting all of you can see my screen colin vignesh you can see my screen most certainly i’ll acknowledge that as a yes no there we are ideal great as I referred to as I referred to we will tell you all today the best way to do all around well with email exhibiting we will give you seven procedures if you require some venture to do them you’ll get results a little concerning me i’m the individual advocate of np mechanized which is an advancement office we’re overall we help associations all through the world from india to brazil to the US canada australia uk, etc in
a wide scope of vernaculars we help associations with fostering their traffic and even more altogether their online leads and arrangements i’m furthermore the owner of ubersuggest which is a site streamlining instrument that helps you with getting more traffic i’ve worked with a lot of immense associations over time from the facebooks and the microsoft’s the intuit have a huge load of awards and the inspiration driving me saying this isn’t to flaunt I don’t accept i’m the most keen person around I don’t accept i’m the best individual either it’s even more so I work with these associations and I have these distinctions considering the way that the results the systems right the methodologies and strategies that we’re executing are making
results which infers this stuff works so today when my gathering and I separate email systems for you essentially recall that they’re battle attempted they work so in case you execute them center around them and they will work and
you certainly know a little concerning me I just went over my profile vignesh you need to give an expedient show on yourself no question so i’ve been turning over here for around seven years now I think I run the email publicizing division uh you understand I i’ve worked with the smb market the endeavor market hotshots, etc all since i’ve joined here uh you know i’m truly grateful to be working here you understand this is like uh one of my astounding professions like I think once in a while a portion of the time like a couple of things are past dreams you know what I mean like it takes after it’s something you need anyway it looks like actually better contrasted with that so that is essentially the quick show yet better trust it colin you need to do a quick show colin is our vp of improvement at np automated better trust it thanks neil an obligation of appreciation is all together for having me i’m happy to be here been doing uh progressed advancing for extremely a couple
time orked with a ton of epic endeavor stamps yet besides a gigantic heap of smbs and i’m the person that assists with pulling all that we’re doing aggregately inside modernized progressing together um in light of the fact that disconnecting the storage spaces is genuinely immense concerning advanced so how should you know the supported pieces of information behind the best email affiliations right how should we understand this is considering the way that we’re chipping away at email publicizing for undeniably the best brands and after you’ve done it for so routinely as time goes on you sort out what works what doesn’t what’s causing improvement us and you’re running such unlimited tests you’re comparatively learning new things since you’re doing it at scale also and we make a tremendous heap of traffic to relationship in all various associations through email from web smoothing out through uh
you know since you’re collecting the leads from site progression or email drives gathering email leads from paid
gathering it through ordinary in like manner and a brief time frame later we’re doing it for relationship in the web business distinguishing strength b to b to c lead gen space it according to a certifiable viewpoint works in basically any industry mailchimp really sold for 12 billion dollars to give you a comprehension of the size of the market and as I alluded to at our notification office np advanced this picture isn’t really cutting edge at any rate we just set up a base in the gathered area and we’re continually adding a continually growing number of areas also and as I alluded to the stuff is working right not simply on the thing we’re executing for the customers yet individuals who are watching the electronic courses and taking the procedures that we’re breaking
down they’re getting awe-inspiring outcomes and this is the clarification we’re getting stunning awards also so please in the event that you essentially do one thing execute something like one of the structures of the seven that we separate today and in the event that you need any assistance you with canning dependably hit us up and we’re here to help you with outing too so what might be said about we separate how to win clients hearts and pockets with the seven email situation right well you gotta first gander at crucial versus progressed right who’s utilizing email progressing and it’s genuinely relationship of all sizes from the facebooks to the microsoft’s to you know even little affiliations that you might have never alluded to about comparably as the enormous brands you know like as we alluded to facebook microsoft and even apple and individuals of all sides are utilizing email advancing since it’s working and it’s making amazing outcomes simply contemplate netflix I get stunning messages from netflix on what you should look similarly as hello there rejoin today straightforwardly on the off chance that you wind up dropping they’re
doing liability missions to get individuals back at it so then, at that point, that way they can wind up making more plans over the long haul also so before we start you need a mission methodology without a mission system you’re fundamentally sending messages and you’re not actually going to see the outcomes that you need with your email showing and a great deal of that is supporting right so you get individuals in how might you support them make a preferring with them so that
way you get them to purchase on the off chance that you fundamentally begin sending cold messages recklessly to individuals and you basically send them messages in aggregate and you don’t assemble the worth the affiliations giving them such a huge load of brand name worth with the duplicate that you’re sending they’re similar to huh i’m getting an especially parcel with the presumption with the expectation of complimentary let me purchaseif you don’t do that you don’t instruct and you’re hardly selling you’re not going to do
well you gotta for the most part show people you care by following up by teaching by helping this will help with ensuring that you progress honorably and convert people in the
since quite some time ago run so we should isolate the method you need to get it going sure um so something that we do
for email exhibiting that capacities honorably is we like to send what you call work measures right so work measures are preset missions uh expressly for email advancing that help you with playing out a specific action so which implies
we ought to just say someone goes to your site right and they join to a leaflet so on the notice what’s ending up happening there can’t avoid being there’s a preset proportion of messages there’s a date there’s similarly a period expressly set for that work cycle to be set off right well that is an exceptionally essential transformation of a work interaction right now there are moreover altogether seriously confounding work measures and besides so everyone understands an extraordinary truth is customers are on different occasions bound to see altered messages and truly
buy from them versus like a direct message right so that takes us to a model work measure not very far away um so what you’ll see is this is an all around common electronic business work measure right so you have uh you know someone who hits the website look at specific things and a while later they either add the truck or they vanish right well that is consistently what’s happening what we like to do is we like to have a chance set for every single time someone is leaving the page so for instanc
you’ll notice is that
uh with email marketing you’re going to
see what’s called lifetime customer
value right so ltv
on average your ltv for e-commerce
specifically uh is going to be 10x
the original transaction depending on
the market right so this is a client of
ours as you can see here they’ve had 36
000 customers who placed over 293 000
orders over a 10-year timeframe right
now
typically with other channels like
measuring lifetime value like this is uh
pretty tough but with email you can see
it’s consistently taking a customer
who’s paying 37 average order value and
having them come back over and over and
over again in this case they’re coming
back at least nine to ten times right
and typically what’s happening here is
that uh that customer
cumulatively these customers these uh
you know 36 000 customers have given
this business about 10 million dollars
in revenue now great thing that’s also
happened with email marketing is that
you can actually figure out like through
predictive analytics tools that exist in
almost every crm these days is that you
can actually figure out when they’re
going to buy
next and then send them an email exactly
the moment that we think you know at
least the system thinks that they’re
gonna get you know purchase again which
is really cool it’s not really hard to
set up it just uh requires some know-how
on how to set that up
so
um that takes us to the next slide so
let’s talk about the holidays right the
holidays are coming up you know we’re
technically going into q4 and q4 is the
most profitable time for
e-commerce and you know businesses in
general right so here are some
uh facts that’ll kind of help you
understand this a little bit more so on
average
uh an average american spends about one
thousand
forty eight dollars like over a thousand
dollars on average on uh items like
decorations candies gifts all that
deloitte actually forecasts the holiday
retail sales in 2021 uh this year is
actually going to be about 1.2 to 1.3
trillion dollars from november to
january right which is huge so if you’re
not doing email marketing you’re
actually missing out big time right
especially with e-commerce sales
projected to be about 218 billion of
that 1.3 trillion dollars right so here
are a couple things you need to be uh
doing if you’re going to be
marketing during the holidays right so
you want to do what’s called trust
building campaigns right such as social
proof campaigns that you get you can
take all of the customers you’ve had in
the last 12 months take all the most
profitable start with that not a
profitable but all the nice things and
all their testimonials put them in an
email send it to your like non-buyers
and that’s going to help convert a lot
of customers what i mean number two you
can actually get your best customers to
review your product and actually
use that in an email right like send
your own unboxing video right there’s
also holiday campaigns like black friday
cyber monday christmas right those are
huge huge uh you know days that you need
to actually hit to generate the most roi
right there’s also content-based
campaigns where you’re sending out
content to your users to help them out
uh you know with content because you
can’t just keep mailing them uh you know
offers every single day right there’s
that
there’s also new category products and
releases so if you have new products
coming up in the in winter you
definitely want to push that out as fast
as you can so that’s kind of where it’s
at
and these are the dates that uh matter
you can pause and like look at these but
these are the dates that you want to be
sending emails on no matter what right
so uh you can take a screenshot of this
like review this later but this is a
few days that matter a lot
from profit standpoint so
uh yeah i will hand it back uh
to oh this there’s this as well um so
dedicated email so if you don’t have
your own email list this is like a last
hack for you if you don’t have your own
email list what we suggest is you can
actually go find a blog or find like an
influencer in your space and borrow
their list now meaning like you don’t
buy it or anything like that you pay
them a small amount of money
for you to basically send one email to
their list right one dedicated email and
there’s a lot of lenders in the
marketplace that allow you to do that so
even if you don’t have your own list you
can work with someone else’s list and
still do these campaigns uh and see some
good revenue as a result of that so
uh i will then hand it back to now
cool so let’s go over bonus case studies
so give you some examples here’s email
marketing for somatics cinematics as
vignesh mentioned uh he led this up he
did an amazing job here along with the
team as well
they sell music-related stuff if you
want to be a dj or audio related stuff
like voiced up
tracks most of its digital not really
too much equipment based stuff
and they were trying to reach gen z
and the solution with them was to create
a funnel and then a webinar uh with
upsells down sales and use email
marketing
and the team ended up helping them
generate 4.5 million dollars in revenue
over eight product launches and their
subscriber base was over 1.1 million
users which was amazing
and if you just look at the screenshot
here email drove a lot of revenue 1.7
million
and it’s just something that you
shouldn’t take for granted and somatics
isn’t the biggest company out there
right there’s a lot of
big companies and for bigger companies
you’ll even see a much bigger dollar
amount but they’re still a smb and as a
smb email
is super powerful and you shouldn’t take
your granted no matter what business
size you are
here’s one of my old sites i no longer
own it quick sprout
new people ended up taking it over a few
years back
received six hundred thousand visits a
month and we were doing webinars seven
percent click through rate with the
webinar registration forty two percent
of the
uh
uh registered for the webinar and 8.5
close rate of the webinar uh attendees
and uh the numbers were pretty good you
know through email marketing we were
able to increase leads by 305
and it drove 140 of the sales what was
really interesting with the email
marketing is
50 of our sales roughly sometimes a
little bit more sometimes a little bit
less came from the webinar but roughly
50 percent came within a seven day time
window mainly through email marketing
and a lot of it was on day six and day
seven specifically
and the team as well did an amazing job
with this one oma which is a big
publication in the
marketing realm with a lot of cmos read
uh we’re a finalist they haven’t
announced the winner yet for our email
marketing campaign with bavarian
clockworks um
you know bavarian clockworks is a
company that ends up selling clocks you
can check them out but email’s done
extremely well for them you can see some
of the stats right here on the screen
but the stuff that we’re doing the
strategies like that we talked about
today that colin and veganish talked
about as well as the rest of our team
we’re implementing it on our clients and
it’s working hence awards and you know
being
brought up as one of the finalists
because the tactics are working so just
make sure you implement at least one of
them and you’ll be better off
the big mistake that people make in
marketing i’ve seen this time and time
again
they have all these ideas when it comes
to marketing they did one too many
things they try to find the latest and
the hottest thing out there instead of
just focusing and double downing on
what’s work if you think about email
marketing it’s not sexy no one talks
about it compared to you know instagram
but it works right it’s not the latest
tick tock or snapchat but it works so
don’t take these old channels for
granted and if you ever need help and
you want my team to do it for you right
we have a proven tracker just go to
npdigital.com
and you can always follow the lead form
there
so now let’s go into questions
barbara do you want to end up bringing
down some of the questions that people
have and we can get them answered
um and this is also quite interesting
you guys should also check this out and
use it one of you know and i’ll share an
interesting stat for you
when we do a webinar we typically can
get a hundred plus leads just from
people taking up their phone which i’m
holding on the screen and then
scanning their camera with that qr code
and it ends up generating leads so if
you do webinars or you do marketing
consider having qr codes within your
images or at the end of your webinars
it’s a great way to generate leads we
use it works extremely well and you can
also do then get to lead generation form
and work with us by just skinning your
camera on it as well but let’s get into
some questions barbara
yes hi everyone this is barbara here
from eos team
and i have some exciting questions that
people are always asking about email
that i thought would be interesting to
share with everyone
um so the first question is
uh what are some that’s for neil by the
way what are some of the advantages of
using an agency instead of my email
marketing campaigns in-house so yeah
what’s the difference there
so you can use it in-house there’s
nothing wrong with either approach um
sometimes you can get it done cheaper
in-house if you’re a really large
corporation if you’re not you may not
need full-time dedicated email resources
so in some cases it can actually be
cheaper to use the agency than hiring
someone full-time
the second advantage and this is the
biggest one is more so
you can end up
when you run your own campaign you’re
learning from your own results with the
agency we have so many clients in so
many different spaces we’re taking our
learnings from all of our clients
aggregating it and using it
to make better informed decisions for
our clients so they typically see
results much quicker and they can see
better improvements because we’re seeing
data and mass scale from many different
industries
amazing next question is for colin what
are the best ways to encourage opt-in i
want to build my list from scratch
provide options
i mean i think that that’s that’s the
best way
to to not only get more people added to
the list but to
tailor the messaging once you have your
list and what i mean by options is when
you’re capturing the email
ask more questions don’t just ask for an
email address you know what sort of
information do they want to see you know
are there specific categories or
subcategories that they’re more
interested in i mean if they select yes
guess what you know now we have the
ability to sort of segment personalize
and tailor our emails to be more
specific to you know the information
that they actually you know want to
receive from us so i would just say take
take a look at the the options on your
form before you even capture the email
that’s that’s the recommendation
all right great question
now vignesh uh we have a question what’s
the ideal client to since you know you
work
directing our email marketing area so
it’s the ideal client to work with us at
the agency
so
typically if the business is stable so
for example if they have at least
half a million dollars in sales they’ve
been in business for at least two years
and they have a customer list the week
in email
those are the best type of customers
because they already have an asset that
we can use to
bring them roi really quickly right
because typically with a lot of our
clients uh they tend to see an roi like
within the first three months or so only
because they are a great fit so if there
is a you know revenue backup their
business is stable and they have
customers and we can definitely help
them in terms of email marketing
can i maybe
can i pile on to that one barbara real
quick um yeah
i i think i think we also
really
enjoy working with clients where we’re
servicing those clients across multiple
channels and or touch points
because email is a really good closer
but and it’s a great way to to nurture
the leads but if we’re also managing
things like paid search or paid social i
think it allows us to be more effective
for our clients because we’re we’re kind
of connecting the dots throughout the
customer journey so anytime we’re
managing multi-channel for for some of
our clients i think those those clients
are the ones that see the most success
for sure absolutely
you’re right um there are a bunch of
questions also about you know what
should i do with a disengaged list and
how to make sure my emails don’t end up
in the spam folder so can you guys talk
a little bit more about that
sure so with the disengaged list
and i’ll actually break down a few
scenarios
so when you send up emails a portion of
your people are going to be active no
matter what whether you send an email a
month ago or five months ago or one week
ago just some people are genuinely
active and some people are not if you
have the longer it takes you to send out
an email you know the higher percentage
you’re going to have of people disengage
uh and what people’s gut inclination is
is hey i’m just going to keep sending
them emails
and if you do that what you’ll find is
if you send emails and too many emails
to people who don’t open them
they’ll actually start showing up in the
quote unquote spam box or other inbox
and what these
solutions like gmail and outlook will do
or hotmail
they won’t put them in the inbox even if
someone didn’t mark them as spam if you
keep sending emails to someone that
doesn’t open them they’ll just push them
away and not show it to that person
so then as i mentioned a portion of your
list is engaged
but if the majority of your list isn’t
engaged and you keep sending emails to
everyone but the majority don’t ever
open them and then gmail stops showing
to them the people who were opening up
will eventually
slowly start seeing your emails
disappear and not show up in their inbox
and they may show up in spam because
what their algorithms will do say hey
the majority people aren’t interested in
this so let’s just start pushing it to
spam
it’s a lot of large numbers so what i
would do is take your
list if they’re not engaged well start
sending educational emails and emails
that provide just so much value like go
above and beyond and give them stuff if
possible for free that people would
normally pay for whether that’s good
content or webinars or free ebooks or
courses or even products with discounts
or free
they just pay for shipping
give them something that really gets
them engaged back and after you do that
a few times
then what i would recommend doing is
separate the non-openers with the
openers
and eventually start slowly scrubbing
off the non-openers from your list so
then that way it’s not affecting the
openers
great those are great tips
um so now we have a question about of
course black friday cyber monday um
i guess vignesh or colin do you want to
let people know how to better prepare
for it for those um holiday season
sure i could start off colin so
real quickly what you want to do with
black friday and what we’re doing for
all of our clients is we actually have
the black friday cyber monday campaigns
done already for them right only because
when you’re doing something like last
minute for as big as like a black friday
it’s really really tough to actually
make an impact right but if you have all
of those done two months in advance
you have a lot of room to work with you
have different variations that you can
test at a later stage right so
my highest recommendation is get all of
those emails like all of the christmas
black friday cyber monday you know
thanksgiving like all those emails done
today or in the next couple weeks before
those actually come up this way you have
time to test see what’s happening and
just you know adjust and recalibrate
accordingly
yeah and then i’ll pile on just just
saying that
data is our friend and you know black
friday cyber monday comes every year you
know how how were those campaigns if you
have that data last year what were the
findings what did you learn from those
campaigns
additionally
consider testing ad copy before cyber
monday you know within places like page
search you know as an example to see if
you know some headlines garner better
click-through rates there’s a lot of
testing that can be done on other
channels to essentially help connect and
inform you know what you’re doing from
an email perspective but data is our
friend you know take a look at whatever
data you might have from last year and
then test whenever you can strategically
in in other platforms you know like paid
search paid social
okay
um vignesh i’m sure people would love to
know what are some challenges that you
faced with clients and how you resolve
them
okay um
sometimes uh there are a couple
scenarios number one is someone who
hasn’t ever sent email right they don’t
know what to send they literally are
just starting so at that point
that’s when we do those surveys i talked
about and those phone calls and stuff if
the client does it essentially and
figure out
uh exactly what
uh works right what should be sent what
type of promotion should be sent right
and those surveys actually work really
really well like you could even send the
survey out and ask people hey what type
of promotions do you want to see on
black friday what what do you want from
us from cyber monday like what could we
do for you that will fulfill your needs
and make you really happy and stay our
customer the long term right so that is
like a lot of like what we do is
initially when we begin a contract to
figure out what’s happening now there’s
also times where you know someone comes
in they actually have been doing email
really really well and for some reason
their deliverability drops off right so
at that point we actually go and do a
full deliverability audit like we work
on there
as colin talked about we work on their
spf we work on their dmarc they dkim we
basically make sure everything’s set up
correctly we go to different isps and
you know email service providers and
basically verify the ip address verify
the domain actually helps with the
inboxing and that actually helps solve
their inbox issues and then thus helping
them generate more revenue so those are
like two scenarios but i could go on and
on but i think that’s like a good start
unless i’m missing something barbara
no no you’re not um we have so many
great cases um that vignesh has led
so
i mean i’m sure there were there were
also a lot of
challenges with those but
we can always overcome them and email is
one of the highest roi channels if not
the highest that we see in all of our
our clients so it’s very valuable um now
we have a question of course every time
we run a webinar people are wondering
how can they
how they can work with us
and hire us to take care of in this case
of their um e-commerce and their email
marketing or if they’re in other
industries too how can they submit a
request so in fact there is i can answer
this question there is a
qr code that shows up in the screen you
can scan it and
then convert on that page and we’ll get
in touch with you
um
all right so we have a few more
questions do do we have time for a few
more
let’s do it good
okay
uh the people are asking what are the
best kind of subject lines
so out of everything that i’ve tested
and it’s going to depend on your
audience but typically casual like a
friend would write to you short to the
point um people don’t always capitalize
everything in their subject lines like
when just imagine a friend writing an
email to you so think of subject lines
like that putting someone’s name in a
subject line typically increases
conversion rates from what we’ve tested
as well so that should give you some
ideas on what to potentially use
great someone has just asked in the
comments how do you improve your
copywriting skills
um i could just say you need to write a
lot of copy and study really great
marketing and copy so i would recommend
going to mail charts and just seeing how
great email copies written by some
really huge brands and that will give
you a lot of insights that you otherwise
wouldn’t have right so i would start
with that if there wasn’t you know like
a starting point uh
yeah and make sure make sure that you
sign up and i’m sure you have
receive emails from all your competitors
you know what do you like about what
what they’re doing and can you maybe
learn
you know from from what the competition
is doing and then you know abt always
always be testing
and that includes copywriting
yep
well another interesting question we
have here is how do i send the right
content to the right customers and how
do i know um what they like i
think you’ve answered that with your
surveys right bigness how important they
are but if anyone wants to add anything
else to that
yeah i’ll i’ll
repeat that survey is probably the best
method
but i think
everything in moderation right but i
mentioned it earlier you know what other
questions
can you ask before you capture that
to better segment the the customers and
and then tailor the message specific to
them i think that that’s that’s
something that’s often overlooked
okay i think we are good
uh maybe one more question and then
we’ll wrap it up
uh the last question is what’s the best
frequency to send emails simple one
it depends on the audience but what i
would recommend doing is at least a few
times a week if you start doing like
once a day gets a little bit too
aggressive a few times two three times a
week i’ve usually found for most
industries and most companies that’s
typically the sweet spot
and of course everyone thank you guys
for attending
bigness colin barbara uh solomon russell
team for putting this together and all
you guys listening i and answering
questions i know you guys have other
things to do and you have busy mondays
so thank you guys for joining
thank you so much everyone
thank you guys thanks guys have a great
week