There’s no denying the fact that, local search engine optimization is one of the most effective ways to market your auto body shop at the exact time customers are looking for a local service. Regardless of the size of your auto body shop, local SEO has been proven as a way to help your business generate more leads that stand a good chance of converting. Furthermore, traditional SEO optimizes elements on and off-site to inspire relevancy in search engines. This is done so a website will show up when a user searches for keywords or phrases related to what has been posted on a said site. However, what many auto body shop owners fail to realize is that while traditional SEO is a useful method for increasing the website’s search engine rankings, it won’t help them in reaching the customers that truly matter to them- i.e. those who are residing in the nearby vicinity. Local SEO marketing for auto body shop is similar to traditional SEO in that it, too, optimizes elements on and off-site to increase the search engine rankings. What makes local SEO different is the ability for the optimized elements to show up when web searchers type in a specific keyword in a geographic location.
With local SEO, not only is your website displayed for the appropriate query, but it also helps you gain organic leads in no time. Read on to find out four major benefits of local SEO for auto body shops.
- Save time on marketing- One of the major benefits of local SEO is the fact that it helps you save time and effort spent on marketing. Furthermore, using local SEO as a part of your digital marketing strategy can help you to focus on what matters most to your business. You can save time spent trying to work out what is working versus what is not. Moreover, you will be required to focus less on trying to get to the bottom of complex reports and jargon dashboards, and get a clear picture of what is working.
- Drive local traffic to your website- Let’s face it, it makes more sense to work on attracting people are who are nearby, to visit your website or auto body shop. With local SEO, not only can you capture their interest for today, but you could also convert that person into a lifelong customer for your auto body shop.
- Focused target marketing- While a normal SEO campaign is usually based on keywords and demographics, local SEO targets the particular area from where you want to get more business. It means that it gives you the liberty to focus on a particular business service area. This process will help you to increase your rankings in the search engine results page.
- Personal approach- These days, customers wish to get connected with the company that not only makes professional relation with them, but also connects with them on a personal level. Furthermore, a company that approaches their customers personally to retain them and to gain their trust will be able to get more consumers quickly. This is the reason why you must run your SEO campaign with local keywords as it will be able to make your connection stronger with the customers.
While these were some of the benefits of local SEO marketing for auto body shops, there are many others, such as great return on investment, builds brand image among many others. However, if you are looking to grow your auto body shop and searching for the right digital marketing agency, make sure you visit Social Leaf Marketing. They are Chicago’s premier digital marketing agency and specialize in auto body shop marketing and offer a broad range of services including local search optimization, reputation management, auto body shop web design among many others at affordable rates. In addition, you can also get their book on auto shop marketing on their website. You can visit their website at www.socialleafmarketing.com/auto-body-marketing.